The latter from a 1940s margarine ad.
The apple recipe appeared in ads for margarine in the 1940s–this from the October 9, 1947 edition of the Syracuse Herald-Journal:
Recipe That’s Healthy, Wealthy And Wise… a way to serve that apple a day, a rich harvest of flavor and a nutritious dessert! Note that it’s made with Allsweet… which is fortified with at least 15,000 units of vitamin A and contains important food energy!
Apples Baked in Lemon Custard
Wash and core apples; place in a small baking dish. Bake in moderate oven (350 deg. F.) 20 minutes. Separate egg. Beat white until stiff and add yolk. Beat well. Add Allsweet. Pour over apples and continue baking until apples are tender (about 10 minutes longer). Serve hot.
You’ll agree that Allsweet compliments this delicious dessert… just as it “dresses up” breads of all kinds at the table! That’s because the flavor of this famous margarine is delicately natural… never a hint of artificial flavoring. Use it in your cooking… and above all put generous pats of it on the table.
From a box sold in Quincy, Massachusetts.
1/3 cup uncooked rice
2-1/4 cup milk
2 eggs, separated
1/2 cup sugar
1 tsp. vanilla
Wash rice; drain and add to the milk in top of double boiler. Cover and cook over boiling water 45 minutes. Remove from heat.
Beat the egg yolks. Add 1/3 cup sugar. Add slowly to the hot rice mixture. Cook over hot water two minutes longer, stirring constantly. Remove from heat.
Add vanilla. Cool. Whip the egg whites stiff and fold into custard.
Baked Apples in Lemon Custard
Wash and core 4 small apples. Peel 1/3 down.
Put in 1-1/2 qt. baking dish. Cover and bake in (350 deg.) oven 45 minutes or until tender.
- 1 egg
- 1/3 cup sugar
- 1/4 cup milk
- grated rind of 1 lemon
- 1 Tbsp. lemon juice, and
- 3 Tbsp. melted margarine
Add any juice from apples and mix well. Pour over apples and bake uncovered ten minutes.