Looks like an ad for foil on the other side?
Compare this 1957 ad from The Saturday Evening Post:
That said, you can thank Alcoa for one of my favorite foil innovations: Reynolds Wrap non-stick foil (called Reynolds Wrap Release at… well, release).
From a box sold in East Moline, Illinois.
Your turn to have the girls over for a luncheon? This rich, creamy chicken will do you proud!–
1/4 cup butter, margarine, or chicken fat
1/4 cup enriched flour
1 cup chicken broth
1 (14-1/2 oz.) can (1-2/3 cups) evaporated milk
1/2 cup water
1-1/2 teaspoons salt
* * *
2-1/2 cups diced cooked chicken
3 cups cooked rice
1 (3 oz.) can (2/3 cup) broiled sliced mushrooms, drained
1/4 cup chopped pimento
1/3 cup chopped green pepper
* * *
1/2 cup slivered blanched almonds, toasted
Melt butter; blend in flour. Gradually add broth, milk, and water; cook over low heat until thick, stirring constantly. Add salt. Add chicken, rice, and vegetables.
Pour into greased 11-1/2 x 7-1/2 x 1-1/2 inch baking dish. Bake in moderate oven (350 deg.) about 30 minutes. Sprinkle with toasted almonds. Makes 8 to 10 servings.
You may use canned chicken broth or 1-1/2 chicken bouillon cubes dissolved in 1 cup hot water.