“Pie? Say, dear, why do you tempt me?”
Also note the ad copy in the recipe instructions. Crisco was heavy into advertising. In fact, in the 1930s and 1940s, they had contests to come up with radio slogans. Listeners could win $50 for providing a winning slogan. Generally, the winners sounded like something you’d expect to hear Little Richard say, minus a terminating “Wooo!”
Some winning slogans for Crisco submitted by radio listeners
Heats fast, flavors last.
There’s an .mp3 linked here of another: “It’s all-vegetable! It’s digestible!”
March 29, 1934
Wisconsin Rapids Daily Tribune
Crisco Pie Crust
(makes one 2-crust or 2 single-crust pies)
For baked shell, cover an inverted pie-plate very closely. Trim dough so you can fold it double at edge. Crimp edge. Prick bottom and sides well. Bake in hot oven (450 deg. F.) 15 minutes.
For two-crust pie, brush lower crust with melted Crisco to prevent filling from soaking in. Bake in hot oven (450 deg. F.) for 10 minutes–reduce to moderate (350 deg.) Bake until filling is done.
Crisco’s Sure-Fire Pastry Method!
*Notice! No more guesswork about amount to use!
Sift flour and salt into bowl. Take out 1/3 cup of this flour and mix with the 1/4 cup of water to form a paste. Add Crisco to remaining flour: cut Crisco in with knives, fork to blender until the pieces are the size of small peas. (This blending is easy, with Crisco so creamy!) Next, add flour-paste to Crisco-flour mixture. Mix thoroughly until the dough comes together and can be shaped into a ball. Divide in half–roll out both crusts about 1/8 inch thick. All measurements level.
One-crust measurements: Use 1-1/2 cups flour, 1/2 teaspoon salt, 1/2 cup Crisco. Take out 1/4 cup flour and blend with 3 tablespoons water.
Looking for a pie to go with your crust? Check out Ruth’s strawberry glaze pie.
From the box of F.J. from Sun City, Arizona. Some cards suggest a family history in Missouri and Kansas.
Pie Crust for 1 — Ruth’s
- 1 c. flour
- 1/4 tsp. salt
- 1/3 Crisco + 1 Tbsp.
2 Tbsp. water.